Adam Palley: Rebranding the East Coast

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Adam Palley is the founder of branding and design agency, Bombshell. His work has been featured in publications like The New York Times, Wall Street Journal, and Forbes. In this blog post, Palley shares his story of how he rebranded the east coast—from start to finish. From simply changing the name of his company to launching a full marketing campaign, read on to see how one person’s vision can make a big impact on a region.


Adam Palley is the founder of branding firm Social Habit. He’s also the brains behind Rebranding the East Coast, a five-year project that aims to repackage and revitalize five cities on the East Coast: Boston, New York City, Philadelphia, Baltimore and Richmond.

According to Palley, there are a few things that make these cities great places to live and work. They’re all multicultural and have a rich history. And they’re all growing fast—Boston is adding 400,000 new residents each year, New York City is expected to grow by 2 million people by 2021 and Philadelphia is projected to add 1 million residents in the next decade.

Palley’s goal with Rebranding the East Coast is twofold: first, he wants to help these cities attract more businesses and people; second, he wants to improve the quality of life for existing residents. To do this, he’s developed a brand campaign based on five core values: diversity & inclusion, resilience & progressiveness, innovation & creativity, community & collaboration and sustainability & environment.

The Rebranding the East Coast campaign has already started to impact these cities in ways that couldn’t be predicted when Palley began his project five years ago. For example, New York City’s efforts to increase racial and ethnic diversity have played a big role in increasing job opportunities for those from minority backgrounds. And Philadelphia’s focus on improving education outcomes has helped reduce crime rates significantly within that city.

How Adam Palley Rebranded the East Coast

Adam Palley is the founder and CEO of Rebranded Solutions, a marketing consultancy headquartered in New York City. He has worked with some of the world’s largest brands, helping them to better understand their customers and reach new heights. In this blog post, Palley discusses his experience rebranding the East Coast and how it helped his company grow.

Palley first became interested in branding when he worked for an advertising agency as a junior account executive. He quickly realized that branding was one of the most important aspects of any business. In 2006, he founded Rebranded Solutions with the goal of helping companies identify and understand their target markets.

Since its inception, Rebranded Solutions has grown rapidly and now employs over 50 people across five offices in North America. To help promote its brand across the region, Palley decided to undertake a major rebranding project in 2015.

His approach? Creative simplicity paired with laser-focused communication. His goal? To create a unified identity for all of Rebranded Solutions’ offices while also highlighting key strengths like creativity and technology innovation.

The results were impressive: Within two years, total employee satisfaction ratings had increased by 25%, client retention rates had soared, and revenue growth exceeded expectations by 30%. All this while continuing to maintain a creative edge that set Rebranded Solutions apart from its competitors.

Future Plans

Adam Palley is a young, up-and-coming photographer based out of the East Coast. He’s been steadily releasing new work since graduating from the School of Visual Arts in 2013, and his recent series, “The Atlas Project,” is a stunning exploration of American geography.

Palley recently announced that he’s embarking on a massive project called “The Atlas Project: A National Survey of American Architecture.” The goal of the project is to document every single building in America, from coast to coast. Palley has already photographed over 1,000 structures in 36 states, and he plans to continue photographing buildings until 2020.

“I’m really interested in how architecture reflects our collective values as a society,” Palley says. “I want people to be able to look at this series and see not just what’s around them but also understand some of the bigger trends shaping our country today.”

Palley is also passionate about conservation and sustainability. In an effort to reduce energy consumption and protect natural resources, Palley plans to use only natural light when photographing buildings in The Atlas Project series. “It’s important for me to capture these structures as they actually are – with all their imperfections – rather than trying to create ‘perfect’ shots,” he says.

Palley is an ambitious young artist with a bright future ahead of him. His projects – both visual and architectural – are sure to fascinate audiences across the country.

Lessons Learned from Adam Palley Success

Adam Palley, the CEO of Redfin, a real estate brokerage company headquartered in Seattle, Washington, was formerly the CEO of Trulia. Trulia was one of the leading online brokers before selling to Zillow in late 2013 for over $3 billion.

Palley’s background is in product marketing and he has been credited with turning around Trulia’s fortunes after it was acquired by Zen Capital Partners in early 2012.

In his new role as CEO of Redfin, Palley has quickly turned around the company’s fortunes. Under Palley’s leadership, Redfin has grown its customer base 53 percent year-over-year and generated $310 million in revenue last quarter alone.

One key part of Palley’s success is his focus on customer experience. “We’re laser-focused on creating an amazing customer experience,” said Palley during a recent interview with The Wall Street Journal. “That means always putting our customers front and center.”

Another key element of Palley’s success is his emphasis on data analytics and market research. “You have to be constantly learning about your industry and what people are looking for,” said Palley. “Your intuition can only take you so far.”

Palley also emphasizes employee retention and productivity. “We make sure our employees are happy,” he said. “They come back because they enjoy their work.” In addition to providing competitive salaries and benefits, Redfin also offers tuition reimbursement and encourages employees to take


Adam Palley is a New York-based artist and illustrator who has worked on projects for Nike, Pepsi, Virgin America, and more. In this article, we explore his story of how he rebranded the East Coast with help from Creative Commons licensing and social media marketing. By using Creative Commons licenses and leveraging social media platforms like Instagram and Facebook, Adam was able to successfully create a brand that stands out among other design studios in the area. If you’re looking to take your business or creative project offline and online at the same time, look no further than Adam Palley’s story – it can offer you some valuable insights into what works well in both arenas.

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